Performance marketing built around enquiries and sales, not just clicks
We plan, run and improve paid campaigns across Meta and Google, and measure them against what matters to your business: leads, sales and the cost of getting them.
Advertising spend should be accountable
Performance marketing simply means paid advertising that is measured against a business outcome. Instead of paying for a hoarding and hoping, you pay to reach specific people and can see what that spend produced.
The difference between campaigns that work and campaigns that waste money is usually in the details: who you target, what the ad says, where the click lands, how quickly your team responds, and whether anyone is looking at the numbers each week.
We manage the whole chain from research and audience to creative, landing page and follow-up, and we report in plain language so you always know what your budget is doing.
Campaign types we run
Lead generation
Forms, calls and WhatsApp enquiries for service businesses, real estate, education and healthcare.
Sales and e-commerce
Catalogue, shopping and conversion campaigns for online stores.
Website traffic
Qualified visitors to pages that are built to convert them.
Awareness
Reach and video campaigns for launches, new locations and brand building.
Search campaigns
Ads on Google for people actively searching for what you offer.
Remarketing
Follow-up ads for people who visited, engaged or started but didn’t finish.
Reports you can actually read
Every report answers three questions: what did we spend, what did it produce, and what are we changing next. We track the full journey from ad to enquiry wherever the setup allows it.
Talk to an expertHow we run performance campaigns
A clear process means you always know what is happening, what is next, and what we need from you.
- Research
- Audience
- Creative
- Campaign
- Landing page
- Conversion
- Retargeting
- Optimisation
1. Research
Market, competitors and search demand.
2. Audience
Who to reach and who to exclude.
3. Creative
Ads that stop the scroll and explain clearly.
4. Campaign
Structure, budget and bidding set up properly.
5. Landing page
A page or form built for the click.
6. Conversion
Tracking that counts real leads and sales.
7. Retargeting
Bring back interested visitors.
8. Optimisation
Weekly improvements based on data.
When performance marketing makes sense
- You need a steady flow of enquiries, not just visibility
- You have a clear offer and someone to follow up leads promptly
- You want to test a new product, location or market quickly
- You are already running ads but aren’t sure they are working
What you can expect
- A campaign plan with a recommended budget split before we spend anything
- Tracking set up first, so results are measured from day one
- A learning period of two to four weeks while campaigns gather data
- We never promise guaranteed leads, sales or ROI. We promise careful management, honest reporting and continuous improvement
Performance marketing for businesses in Vadodara
For local businesses, the biggest gains often come from tight geographic targeting, from ads in the language your customers use, and from fast lead response. We help Vadodara businesses set up simple follow-up processes so the leads you pay for don’t go cold.
Performance marketing: common questions
What is performance marketing?
Paid advertising, mainly on Meta (Facebook and Instagram) and Google, that is planned and measured against business results such as leads, calls and sales, rather than impressions alone.
How much should I spend on ads?
It depends on your market, competition and goals. We recommend a starting budget after understanding your business, and we would rather begin with a sensible test budget and scale what works than spend heavily from day one.
Can you guarantee results?
No honest agency can guarantee leads or ROI, because results depend on your market, offer, pricing and follow-up as well as the ads. What we can commit to is disciplined management, transparent reporting and steady improvement.
Do you charge a management fee separate from ad spend?
Yes. Ad spend is paid directly to Meta or Google from your own account, and our management fee is separate. You keep ownership of your ad accounts and data.
Related services
Let’s find out what your marketing should be doing for you.
Book a free 30-minute strategy call. We will look at where you are now, where the gaps are, and what we would do first. No obligation and no generic pitch.